Thursday, February 9, 2023
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‘Apple Glasses’ may be able to present content based on user’s center of attention

This graphic shows an example of “Apple Glasses” that present content based on a user’s center of attention.

Apple has been granted a patent (number 11,393,170) for “presentation of content based on attention center of user.” It involves the rumored “Apple Glasses” (my term, not Apple’s), an augmented reality/mixed realty headset.

About the patent 

In the patent data, the tech giant says that AR headsets, so-called “smart” glasses, and other types of electronic devices are becoming increasingly prevalent in today’s technology marketplace. However, Apple says that current devices often present content at a display location that’s inconvenient for viewing by a user given what the user might be looking at in the real-world or what is likely to draw the user’s attention. What’s more, current AR devices don’t present content at display locations that allow for quick and/or easy detection and viewing of the content on the part of the user, according to Apple. 

The tech giant says there aren’t any adequate solutions to this problem. Apple wants to change this.

Summary of the patent

Here’s Apple’s abstract of the patent: “In one aspect, a device includes at least one processor and storage accessible to the at least one processor. The storage comprises instructions executable by the at least one processor to determine an attention center that corresponds to at least a portion of a real-world environment and present, on a display, content at a display location determined based on the attention center.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.