‘Apple Watch Pro’ for extreme athletes could cost $900-$999

This Apple Watch Pro concept is courtesy of Serge Roux.

In his latest Power On newsletter today, Bloomberg’s Mark Gurman says the Apple Watch is set to get its “Pro” moment this fall with a new extreme sports edition, although it’s uncertain whether it will be dubbed the Apple Watch Extreme, Apple Watch Max, Apple Watch Explorer Edition, or the Apple Watch Pro.

He adds that the pro features will be a larger and more shatter-resistant display, enhanced hiking and swim tracking, longer battery life and a heftier and rugged case made from a premium, non-aluminum metal material (probably titanium given it’s much more durable than steel).

“That smartwatch will be designed to appeal to extreme sports athletes and anyone who might otherwise buy a high-end Garmin sports watch for intense workouts,” Gurman writes. “also think its bigger screen, larger battery and metal design will make it attractive for anyone who simply wants the most advanced Apple Watch.”

Given that the new high-end Apple Watch will pack in a slightly larger display, new sensors and higher-end materials, Gurman says he wouldn’t be surprised if pricing is $900 to $999.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.