Apple TV+ sources tell Deadline that saying that “CODA,” following its historic Best Picture win for both a streamer, and a predominantly Deaf cast feature, saw viewership go up by 300% over the prior week. It became the No. 1 most watched program on the streaming service and drew 25% of new viewers to the streaming service, the article adds.
The movie dropped on the streamer on August 2021, and also theaters. CODA is being re-released in over 600 theaters today.
On Sunday “CODA” landed three Academy Awards from the Academy of Motion Picture Arts and Sciences: Best Picture, Best Supporting Actor for Troy Kotsur, and Best Adapted Screenplay for Siân Heder. The winners were revealed at the 94th Annual Academy Awards ceremony in Los Angeles.
Here’s how the movie is described: 17-year-old Ruby (Emilia Jones) is the sole hearing member of a deaf family – a CODA, child of deaf adults. Her life revolves around acting as interpreter for her parents (Marlee Matlin, Troy Kotsur) and working on the family’s struggling fishing boat every day before school with her father and older brother (Daniel Durant). But when Ruby joins her high school’s choir club, she discovers a gift for singing and soon finds herself drawn to her duet partner Miles (Ferdia Walsh-Peelo). Encouraged by her enthusiastic, tough-love choirmaster (Eugenio Derbez) to apply to a prestigious music school, Ruby finds herself torn between the obligations she feels to her family and the pursuit of her own dreams.
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