Apple’s iPhone has 23% of the smartphone market in Europe

According to new research from Strategy Analytics, China-based realme is the fastest growing smartphone brand in Europe in 2021. However, Apple’s iPhone grew 11% year-over-year (YoY) from quarter four (Q4) of 2020 to Q4 of 2021.

“realme’s smartphone shipments in Europe grew +500% YoY and +548% YoY in Q4 2021 and 2021 respectively. It managed to become the fastest growing smartphone brand in both of the Europe’s sub region i.e., Central & Eastern Europe (CEE) and Western Europe (WE). In CEE, it grew +643% YoY while in WE, it grew +416% YoY for 2021 (albeit smaller base in both the sub-regions).”

Apple is the second largest smartphone brand in Europe with 23% market share. It trails Samsung (29% market share), Xiaomi (20% market share), Oppo (5%), and realme (just 3% despite its 548% YoY growth).

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.