Saturday, January 28, 2023
News

Apple’s AirPods and Beats products dominate the U.S. headphone market

Apple’s AirPod line-up and Beats products (Beats, Inc., is a wholly owned subsidiary of Apple), according to a new report from the Statista research group.

According to Statista’s Global Consumer Survey, Apple is the most popular headphone brand in the U.S. by a considerable distance. Having asked 4,220 U.S. adults about their personal headphones, Statista found that 34.4% of respondents used one of Apple’s products, followed by Apple-owned Beats in second position at 15.3%.

What’s more, Dan Ives, an analyst at Wedbush, estimates that AirPods have grown into a $20 billion annual business and are on track to sell 100 million units this year.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.