According to a December 2020 Cornerstone Advisors survey — as noted by Forbes — from December 2020, the number of Apple Card customers more than doubled over the course of the year. Cornerstone now estimates that 6.4 million Americans are Apple Card holders.
The demographics of Apple Card customers didn’t change significantly throughout 2020, according to the survey. Consumers in their 20s and 30s comprise 70% of Apple Card customers.
Apple did make some gains among Baby Boomers, however. At the beginning of 2020, Boomers accounted for just 3% of Apple Card holders—by the end of the year that percentage had more than doubled to 8%.
In addition, Cornerstone says Apple made significant gains throughout 2020 in getting the Apple Card into the hands of women. At the start of the year, just 25% of cardholders were women. By December that percentage had grown to 42%. This means that 80% of the new Apple Card customers that came on board in 2020 were women.