Apple App Store continues to capture the lion’s share of mobile spending

2020 has been a record-setting year for worldwide spending on mobile apps and games, which passed US$100 billion in a single year for the first time ever in November, according to Sensor Tower. 

This trend continued on Christmas, when consumers around the globe spent an estimated $407.6 million across Apple’s App Store and Google Play, according to preliminary Store Intelligence estimates from the research group. This figure represents 34.5% year-over-year growth from approximately $303 million in 2019, and is nearly 17 points higher than the growth experienced last year when spending grew 17.7% year-over-year.

Mobile spending on Christmas comprised 4.5% of the month’s total spending so far, which reached approximately $9 billion globally from December 1 to December 27, according to Sensor Tower. The majority of the holiday spending was on mobile games, which climbed 27% from $232.4 million on Christmas 2019 to $295.6 million this year.

Sensor Tower says, as in previous years, Apple’s App Store captured the bulk of the spending between the two platforms. It saw 68.4% of the spending, or $278.6 million, up 35.2% year-over-year. Google Play saw $129 million in revenue, up more than 33% year-over-year.

the authorDennisSellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.