According to Variety, Apple is joining the Alliance for Creativity and Entertainment, an entertainment industry group that seeks to crack down on piracy. The article says the move “represents a strengthening bond between the tech giant and the major studios, and draws the company deeply into industry efforts to check the flow of pirated content.”
Apple will be on the governing board of the group, along with Amazon and the six members of the Motion Picture Association: Disney, NBCUniversal, Netflix, Paramount, Sony Pictures and Warner Bros
The Alliance for Creativity and Entertainment (ACE) is a coalition launched on June 13, 2017. Among the members of the coalition are Amazon, ViacomCBS, Disney, HBO, NBCUniversal, Netflix, and WarnerMedia, among others.
The stated mission of ACE is to protect profits, drawing on the anti-piracy resources of the Motion Picture Association of America (MPAA). The organization plans to conduct research into online pirating, lobby law enforcement to stop and sue pirate enterprises, file civil litigations, and to “pursue voluntary agreements with responsible parties across the internet ecosystem” — such as search engines and broadband providers.