Users may not be replacing Netflix with newer, shinier SVoD services anytime soon. Instead, they seem to be supplementing their streaming experience with an assortment of other subscriptions — chiefly, Amazon Prime Video, Hulu, and/or Disney+, according to Reelgood, a U.S. movie and TV streaming search engine.
The majority of Netflix users on Reelgood appear content with their existing services, as they aren’t flocking to HBO Max or Peacock Premium. However, that may still change as the two newcomers mature.
Reelgood says almost a fifth of HBO Max users has already subscribed to Peacock Premium as well. Among users who have Apple TV+ as a streaming service, 91% are also subscribed to both Netflix and Prime Video. However, only 9% so far have felt the need to expand their selection with Peacock Premium, and 31% with HBO Max.