Thursday, January 26, 2023
Archived Post

Ad Council launches Workforce Readiness Campaign with Apple, others

The Ad Council has announced Find Something New, a national campaign created in collaboration with Apple, IBM and the White House, with support from more than 200 public, private and nonprofit members of Business Roundtable and the White House’s American Workforce Policy Advisory Board (AWPAB).

With nearly 18 million Americans out of work amid the COVID-19 pandemic, the new campaign will help people of all ages, experiences and backgrounds develop their skills for the rapidly changing job market. The campaign encourages Americans to “find something new” at, which offers resources to explore a wide range of education and training options, including online and virtual learning.

“Now more than ever, we need to ensure that everyone has the tools they need to succeed and seize new opportunities,” says Apple CEO Tim Cook. “To invest in our future, we have to invest in people, in education and the many paths to a well-paying job or starting a new business. This initiative is about empowering people across the nation to discover a more hopeful future for themselves and their families.”  

The Find Something New campaign will appear nationwide in donated time and space across all platforms, including TV, digital, and print. The ads direct audiences to, a new website with resources to help students and adults across the U.S. identify and pursue the right path for their career goals. 

The website offers an interactive tool that recommends education pathways for each user, information about rising careers to consider and a directory of resources for life services like childcare, food assistance and internet access. Pathways featured include online learning, professional certification programs, associate’s degrees and vocational, technical and trades education.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.