Saturday, February 4, 2023
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How to create engaging content for your mobile app

By Angela Baker

Mobile apps are trending tech solutions. Entrepreneurs and tech geniuses are making an app for pretty much everything. It all comes from people’s demand to access information fast and efficiently. 

The average smartphone owner uses 30 apps each month and 49% of people open an app over 11 times each day. The statistic shows that apps are the right investment, but does that mean that every app will be a success. Of course not. 

One of the key elements of a successful app is engaging content. If the app doesn’t keep the user interested and entertained, they won’t hesitate to remove it from their phone. After all, it takes just a few clicks to delete an app. To create content that keeps users’ attention demands strategy. Here are a few proven ways of creating engaging content for your mobile app.

Target content delivery

Adapting the app’s content to users can be a huge advantage. Personalized content always works best.

With the help of developers design your app to follow the users’ patterns and prioritize content accordingly. This should also be applied to notifications. The information they receive in notifications should be based on their interest.

Approaching the users in the right manner can make a big difference in how they perceive your app. Most apps push generic content so this will be your opportunity to stand out. 

Use visual storytelling

People are better at remembering visual content than audio or textual content. Videos, images, GIFs, or other visual enhancements are also more engaging than plain text.

Invest a lot of care and effort into visual storytelling. Don’t just use visuals to add some color to the app, but let them tell the story. Or at least enhance it. Leslie Harrison, a content editor at Subjecto, shared why she is an advocate of visual storytelling, “The emotional response that storytelling evokes along with the attention-grabbing power of visual is a winning combination.”

Visually effective graphics that support a story help to make a long-lasting impression on the users. When your app is visually appealing and interesting at the same time you’ll give them enough reason to come back. 

Collect in-app feedback

What’s the better way of finding out what your audience wants than asking them directly? Feedbacks are great because they provide you with truthful and usable information that will help you improve the app. On top of that, they engage the users as they answer questions about their experience. 

Unlike long surveys, in-app feedbacks are quick and interactive. They don’t take much of the users’ time and they won’t have to exit the app. 

“Asking for users’ feedback will also show them that you value their opinion. By collecting information about their impressions they’ll know that you are a company that cares,” explains Donovan Perry, a content creator at WriteScout.

Give direct instructions to content writers

Be very specific about the type of content you want your writers to produce. Give them clear guidelines so that there is no misunderstanding. Emphasize that engagement is one of the primary features that the content needs to have.

Working with professional and experienced writers will double your chance to create high-quality engaging content. Better hire a writer from TopEssayWriting, ClassyEssay, or Studyker than to rely on someone from your team who isn’t sure what he’s doing.

You can browse different engaging content examples that will give you some ideas. Coschedule shared a post that offers several options. Maybe their examples will spark yours and your writers’ creativity.

Reward the loyalty

Motivate the users to use your app consistently. Create a loyalty program. From the very start, let the users know that if they stick to your app they will be rewarded. 

The rewards can come in different forms. The loyal users can unlock premium content, get extra information, discounts, a special movie, or whatever applies to your app.

Offer special, top quality content for all the users that show true support for what you do. Don’t forget to introduce them to this opportunity in a friendly and informative way. 

Include a call-to-action

Call-to-action (CTA) buttons benefit both users and companies. Users get interactive content and a clear indication of how to take action. On the other hand, companies encourage users to purchase products, services, subscribe, or whatever the goal is.

Some examples of suitable content for CTA buttons are:

° Get started

  • Say hello

  • Join

  • Sign up for free

  • Buy now

  • Subscribe

Dorian Martin, NotBusinessAsUsual blog owner, explains what should proceed with an engaging CTA button: “The content that leads to the CTA button needs to imply its intention and prepare users to take the next step. Engage them with both the content and CTA button.” 

Final thoughts

These tips for creating engaging content should steer your efforts in the right direction. If you manage to come up with content that is relevant, valuable, and entertaining, your mobile app will be one step closer to success. Mix engaging content with originality and you’ll create an app that the audience will love.

Angela Baker is a self-driven specialist who is currently working as a freelance writer at GrabMyEssay and BestEssayEducation writing services, editor on WowGrade and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people. Also, she writes for LiveInspiredMagazine, rounding out her professional writing career.

Steve Sande
the authorSteve Sande
Steve is the founder and former publisher of Apple World Today and has authored a number of books about Apple products. He's an avid photographer, an FAA-licensed drone pilot, and a really bad guitarist. Steve and his wife Barb love to travel everywhere!