Apple Music will launch a new initiative dubbed “Stream Local” on April 11, according to Okay Africa.
It’s part of Apple’s efforts to support South African musicians as the industry is increasingly negatively impacted by the coronavirus outbreak, the article adds. Playlists across genres as well as the albums of several chart-topping South African artists will be featured in addition to newly-released music.
Okay Africa says playlists to be featured on “Stream Local” will include, among others, Mzansi Hits, Mzansi House, Amapiano Lifestyle, Afrikaanse Treffers and Mzansi Soul as well as Essentials playlists from South Africa’s biggest hip-hop artists Nasty C and Cassper Nyovest, gospel group Joyous Celebration and so much more
Chart-topping albums from the likes of Elaine, Blaq Diamond, Kabza de Small and DJ Maphorisa, as well as the latest music releases from the likes of Ami Faku, Sha Sha and Bongeziwe Mabandla, will also be featured.