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Samsung overtakes Apple in the ‘premium’ smartphone market in India

According to the International Data Corporation’s (IDC) Asia/Pacific Quarterly Mobile Phone Tracker, India’s smartphone market got off to a good start with a total shipment of 32.1 million units in the first quarter of 2019, maintaining a healthy 7.1% year-on-year (YoY) growth. 

However, Samsung surpassed Apple for the leadership position in the premium ($500+) segment with an overall share of 36.0% in the quarter due to its newly launched Galaxy S10 flagship series that was supported by huge marketing campaigns. OnePlus followed, as its OnePlus 6T was the top-selling model in India’s $500+ smartphone segment in the first quarter of 2019, according to IDC.

The feature phone market, which still accounts for half of the total mobile phone shipments, registered 32.3 million-unit shipments in the quarter with a sharp decline of 42.4% YoY, according to the research group. There was a sharp drop in 4G-enabled feature phones, declining by more than 50% YoY due to channel inventory from previous quarters, IDC adds.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.