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Most ‘skinny TV’ customers are 18 to 44 years old

The “Apple TV+” video streaming service isn’t due until the fall, but it can’t come soon enough if Apple truly wants to get in on the “cord cutting” momentum. The 18- to 44-year-old age group accounts for 71% of adults in the US that have a live-streaming “skinny TV”service,” according to Leichtman Research Group (LRG), as reported by RapidTV News.

Skinny TV bundles are TV packages that are typically $40 or less per month. Skinny cable packages can be classified as a streaming service, a customized cable TV package or a combination of both options.  LRG finds that 16% of adults ages 18 to 44 have subscriptions for services like Sling TV, DIRECTV NOW, Hulu with Live TV, YouTube TV or PlayStation Vue. That compares to just 6% of ages 45 and above.

Of those that currently get what the firm calls a virtual MVPD (vMVPD) service, 43% switched directly from a traditional cable, satellite or IPTV pay-TV service, and 25% have a vMVPD subscription in addition to a traditional service. In addition, 17% switched from another vMVPD service, and 15% were most recently non-subscribers to any type of pay-TV service.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.