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UBS: iPhone SE’s success will result in a drop in the iPhone average selling price

In a note to clients — as reported by AppleInsider — UBS Analyst Steven Milunovich says a 500-person study by the research group indicates that 16% of U.S. iPhone sales in the June quarter were of the low-end iPhone SE.

Approximately 9% of domestic iPhone sales were of the 64GB model, and 7% were of the 16GB version. Milunovich believes the “unexpected” success of the SE will have a detrimental effect on Apple’s bottom line. The analyst’s new estimates call for the iPhone average selling price to drop to $637 — a number he believes is well below Wall Street consensus of about $660.

The new phone was unable to take away the iPhone 5’s share, the model it most closely resembled. Localytics says this suggests that small-screen lovers haven’t yet been convinced to upgrade from their 5 models to the new iPhone SE, notes the mobile engagement platform. 


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DennisSellers
the authorDennisSellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.