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Piper Jaffray: iPhone 6s resale value remains strong

In a note to clients — as reported by AppleInsider — Piper Jaffray analyst Gene Munster says an analysis of the secondary iPhone 6s market has found that the flagship handset sells used for 78% of its new price, outperforming the iPhone 6 at the same period.

The research group has been tracking the resale values of Apple’s handsets on eBay for years. At 288 days since launch, the iPhone 6s and 6s Plus retain 78% of their retail pricing, compared to 73% for the iPhone 6 and 6 Plus at the same period in their product cycle.

Considering that the iPhone 6s resale market is relatively stable, Munster said that’s a good sign that the iPhone business remains healthy despite what some pundits are saying. The analyst things market expectations for the “iPhone 7” are low heading into an anticipated September launch, potentially putting Apple in a position to outperform.

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the authorDennisSellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.