Archived Post

AWT News Update: July 10, 2015

What’s news? Not much this Friday, but enough to record another episode of the AWT News Update:

  • The iPod line may get a much-needed refresh next Tuesday
  • Apple released a supplemental update to OS X El Capitan Beta 3 today
  • Apple Pay will be a star of the 2015 MLB All-Star Game and FanFest
  • The fruit company is leasing a huge space in San Jose, CA for unknown purposes
  • Samsung may move up its launch of the Galaxy Note 5 phablet to avoid being overshadowed by Apple’s expected release of an iPhone 6s in September

The text version of the podcast is located below if you’d rather not listen to my voice…

In a 2013 interview with Variety, Patrick Griffis, executive director, technology strategy for Dolby, said that “better pixels” as opposed to “more pixels” can deliver a “wow” factor that not even Ultra High Def (UHD) TVs can match. With a 1080p HD picture with pumped-up brightness and color, metallic surfaces gleam like mirrors. colors glow, and highlights and shadows alike keep their detail, he added. What’s more, unlike 4K TV, that improvement is visible even at a distance from the screen. The pumped-up brightness and color is due to High Dynamic Range imaging.

High-dynamic-range imaging (HDRI or HDR) is a set of techniques used in imaging and photography to reproduce a greater dynamic range of luminosity  than possible using standard digital imaging or photographic techniques. HDR images can represent more accurately the range of intensity levels found in real scenes, from direct sunlight to faint starlight, and is often captured by way of a plurality of differently exposed pictures of the same subject matter. 

Variety said it’s as striking and impressive a difference as the difference between standard-definition and HD video and that “if you see it, you’ll want one for your living room. Now.” That was in 2013. At CES 2015, HDR Television began to look more and more likely to be the next big thing in home theater. When combined with the higher resolution screens, the technology results in a much more life-like picture with incredible colors and contrast.

Apple may already be considering displays with better pixel quality. KGI Securities analyst Ming-Chi Kuo has predicted the iMac will be updated this quarter with screens that sport a LED phosphor material called KSF that will boost color saturation. LED backlights with KSF phosphor are emerging as a new wide color gamut solution.

DennisSellers
the authorDennisSellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.