Apple’s new ‘Shot on iPhone’ promo is a 30-minute film

Apple’s new “Shot on iPhone” promo is a 30-minute film, “Fursat,” by director Vishal Bhardwaj.

It’s described as “a magical story about a man so obsessed with controlling the future that he risks losing what he holds most precious in the present.” “Shot on iPhone” is Apple’s series of photos and videos designed to showcase the camera/video features of its iPhone line-up.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.