According to a Puck News report, Apple has backed out of the bidding for the rights for the NFL Sunday Ticket. The tech giant had apparently been one of the front runners in the race to nab the rights.
Without giving any specifics, Puck News says Apple pulled out “not because they can’t afford it, but because they don’t see the logic.” Some reports said that Apple wanted to stream NFL Sunday Ticket on Apple TV+ at no extra charge, but the NFL objected.
The rights could go for up to more than US$2 billion per year. NFL Sunday Ticket is the NFL’s out-of-market package, which has recently aired on DirecTV. It’s separate from a slew of licensing deals recently completed between the NFL, most major broadcast TV networks and Amazon.