Thursday, January 26, 2023
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Apple continues to dominate the global smart personal audio market

According to the latest Canalys estimates, the global smart personal audio market suffered its second consecutive decline in quarter three (Q3) of 2022, with shipments down 4% to 113.6 million units.However, it’s good news for Apple.

Apple (including Beats) defended its leadership position with the second-generation AirPods Pro launch, which led to a 34% increase in shipments and a 31% market share. Sales increased 34% year-over-year, and Apple’s market share grew from 24.6% in the third quarter of 2021.

Canalys says Samsung (and its Harman subsidiaries) took second place, but its shipments fell 15% despite its new Galaxy Buds2 Pro launch. India’s local vendor boAt took third place with a 5% market share, but its growth rate slowed to 50%. Xiaomi and Skullcandy came fourth and fifth with 4% and 3% shares respectively.  

Canalys says TWS (true wireless stereo) remained the only category (including wireless earphones and wireless headphones) to show an increase, with 6% growth to 76.9 million units in the quarter. 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.