Wednesday, February 1, 2023
MacNews

Apple’s Mac sees 26% annual growth in quarter three, beating the overall US personal computer trend

And the iPad continues to dominate the tablet market

US shipments of desktops, notebooks and workstations fell by 12% year on year in the third quarter (Q3) of 2022 to 17.8 million units, according to Canalys. However, Apple performed well in the quarter with 26% growth as it benefited from fulfilling backlogged orders from a supply-crunched Q2 and launched new M2 devices, according to the research group.

Canalys says notebooks suffered a 14% decline, the largest of any category, as cautious business spending added to the consumer and education drop-off. Desktops grew a modest 1% in Q3 as the category recovers from pandemic-era declines. 

Tablets fell slightly by 1% as inflation diminished demand despite heightened promotional activity. Commercial demand, which has been strong in recent quarters, slowed as the segment dipped by 2% in Q3. 

When it comes to personal computers (not including tablets), Apple sold 3 million Macs in quarter three in the US, compared to 2.3 million in the year-ago quarter. Apple now is in third place with 16.7% of the US personal computer market. Ahead of it are Dell (26.1%) and HP (22.7%).

When it comes to tablets, Apple maintained its long-held leadership position in the US tablet market with a 41% market share. The tech giant sold 4 million iPads in Q3. That’s down from 4.5 million in Q3 of 2021.

Canalys says that premium tablets have struggled with price-sensitive consumers in recent quarters, while affordable tablets have performed well. Second-placed Amazon secured a market share of 27% and grew shipments by 20% on the back of a successful Prime Day in July. Samsung came third with 1.6 million shipments, an annual decline of 13%. TCL continued its strong surge with 133% growth as it increased marketing and branding efforts in the region, while Microsoft rounded out the top five with a 12% decline.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.