In honor of World AIDS Day, Apple is offering new ways for customers to continue to support the Global Fund, raise awareness, and learn more about the battle to end HIV/AIDS.
Apple says the best range of (PRODUCT)RED products are available this holiday season across iPhone 14, iPhone 14 Plus, iPhone SE, and Apple Watch Series 8. A variety of (PRODUCT)RED accessories are available, including the Silicone Case with MagSafe for iPhone 14 and iPhone 14 Plus, as well as the Apple Watch Sport Loop, Sport Band, and Braided Solo Loop bands. A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund to fight AIDS and mitigate the impact of COVID-19 with (RED).
Apple Watch users can show support with a selection of seven Apple Watch faces in red available for download from apple.com/product-red.1 Once downloaded, users can raise awareness by sharing these faces with other Apple Watch users.
To raise visibility for World AIDS Day, Apple is using its platform and services to highlight the ongoing effort to end HIV/AIDS and create opportunities for its customers to learn more.
Around the world, hundreds of Apple Store locations are marking the day with new window and product displays, making it easy for customers to learn about (PRODUCT)RED and support the Global Fund with their holiday purchases.
On the App Store, customers can learn more about Preppy, an app that helps people affected by HIV by making it easier to track PrEP (or pre-exposure prophylaxis) and maintain full and happy relationships. By taking PrEP on a daily or occasional basis, users can effectively prevent an infection, and the app can assist them in keeping track of PrEP intake, entering PrEP checkups, adding information to a calendar, and storing test results.
In the US, Apple Books features curated collections of books and audiobooks, including nonfiction about the global fight against HIV/AIDS and fiction from around the world. Apple TV app users can explore a compelling collection of shows and movies on the Watch Now tab that shine a light on the human cost of the HIV/AIDS epidemic. And Apple Music features a special selection of music programming, radio episodes, and more for subscribers to recognize the day.