Apple’s pricing for SSD storage upgrades on the Mac are ridiculous

Don’t expect an updated MacBook Air until spring and summer of 2024 at the earliest.

Let’s face it: Apple’s prices for upgrading the storage options on its Mac line-up is ridiculous.

Consider the new 15-inch MacBook Air. The least expensive option costs US$1,299, but comes with a meager 256GB of SSD storage. Upgrading to 512GB costs an extra $200, upgrading to 1TB costs an extra $400, and upgrading to 2TB costs an extra $800!

Or consider the 24-inch iMac. The situation is pretty much the sames. The least expensive option costs US$1,299, but comes with a meager 256GB of SSD storage. Upgrading to 512GB costs an extra $200, and upgrading to 1TB costs an extra $400 (there’s no 2TB option).

As ArsTechnica notes, “… top-tier PC SSDs will run you just $160, and others can be had for even less. We’re many years past the point when Apple’s SSDs could outperform standard NVMe SSDs for PCs. And the storage controller is built into the M2, so Apple is essentially just charging you for the NAND chips.”

Dennis Sellers

Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.