Saturday, February 24, 2024
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Apple’s premium smartphone market share in China falls from 81.2% to 54.5%

Smartphone shipments to China in February fell to their lowest in six years, as consumers continued to put off handset purchases amid a slowing economy, according to data from the China Academy of Information and Communications Technology, a government-affiliated research institute.

Reuters notes that shipments totaled 14.5 million units, down 19.9% from a year ago. That’s the lowest since February 2013, when shipments to the China totaled 20.7 million. Apple’s share of the premium smartphone market ($500 and higher) fell to 54.6% from 81.2%.

Apple has been under pressure in China for the past three years. Ongoing patent battles with Qualcomm are a distraction, while Apple is being heavily criticized for its expensive retail prices. 

The company has teamed up with China’s Ant Financial and local banks to offer interest-free iPhone financing. Also, some third-party retailers are offering Apple smartphones iPhones at discounted prices.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.