Apple was the fastest growing premium smartphone brand in India in 2019 with 41% year-over-year growth driven by multiple price cuts on iPhone XR throughout the year, according to Counterpoint Research.
The iPhone XR was the number one ultra-premium smartphone model in India followed by Samsung’s Galaxy S10 Plus and OnePlus 7 Pro, adds the research group. Additionally, this year Apple saw the fastest rollout of its new iPhones (11 series) in India with aggressive pricing and channel strategy.
In fact, the new series especially iPhone 11 was introduced at a lower price point than the last year’s iPhone XR launch. This has helped to gain share during the festive season and in its launch quarter in India
“We expect the strongest 2020 for Apple in India as it has expanded its production capacity in India and is now manufacturing iPhones on a Completely Knocked Down (CKD) basis,” says Counterpoint Research. “These activities will help the brand to offer competitive pricing in a price-sensitive market like India.”