Apple’s iPhone now has 4.9% of the Latin American smartphone market

Apple’s iPhone now has 4.9% of the LATAM smartphone market

Latin America’s (or LATAM’s) smartphone shipments increased 9% year-over-year (YoY) and 8% quarter-over-quarter (QoQ) in the second quarter (Q2) 2022, according to the latest data from Counterpoint Research

Apple grew year-over-year driven by the iPhone 11 model and Apple Store and premium resellers partnering with banks to offer installment payments. The iPhone now has 4.9% of the LATAM smartphone market compared to 3.6% in the second quarter of 2021.

According to Counterpoint, LATAM smartphone growth came despite the regional economic crises and weak global smartphone shipments. Argentina led the region with 32% YoY growth, followed by Mexico and Colombia. Samsung’s shipments and market share reached all-time highs during the quarter.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.