Western Europe’s smartphone market faced a continued slump in the first quarter of 2023, dropping 13% to 23.7 million units of shipments, as challenging economic conditions drove lower consumer demand and extended purchasing cycles. However, there was good news for Apple.
However, a glimmer of hope has appeared with Canalys’ latest forecast predicting a rebound of 6% growth in 2024, signaling a potential market revival. Samsung claimed the top spot in quarter one with a 35% market share, despite a fall of 16% year-on-year.
Apple grew its market share to 33%, according to Canalys. The research group says that Apple’s shipments this quarter grew by 1% compared to quarter one of 2022, driven by the sale of iPhone 14 Pro and Pro Max devices. According to Canalys Consumer Insights research, Apple remains the most resilient vendor in Western Europe, supported by the most loyal user base in the region combined with high popularity among switchers.”
