Apple’s iPhone increases its market share in US despite a year-over-year drop in shipments

Smartphone shipments in the US declined 17% year-over-year (YoY) in quarter one (Q1) of 2023, according to Counterpoint Research. However, Apple managed to increase its market share despite a YoY drop in its shipments.

The tech giant now has 53% of the US smartphone market. This compares to 49% a year ago. 

“Inflation started impacting the US smartphone market in H2 2022, especially the low end where consumers have less disposable income and are more sensitive to changes in prices,” says Research Analyst Matthew Orf. “Persistent inflation and an uncertain economic outlook are causing consumers to hold off on new device purchases, resulting in lower upgrade rates and fewer device sales, especially in the prepaid segment.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.