Apple’s iPhone continues to dominate the premium smartphone market in India

Although it doesn’t rank in the country’s top five smartphone makers, Apple’s iPhone continues to dominate the premium smartphone market in India, according to a new report from the IDC research group.

In the second quarter of 2022, The premium segment of US$500+ was the highest growing segment of the smartphone market in the country with 83% growth year-over-year (YoY), contributing 6% of the market. Apple continued to dominate with 53% share, followed by OnePlus (19%) and Samsung (15%). The mid-range segment of US$200-US$300 accounted for 17% of the market, growing by 21% YoY and continues to be focus area of vendors with several model launches slated in the next few months, according to IDC. The highest decline was in the sub-US$100 segment, which was down to 17% share of the market from 22% a year ago.

According to IDC, 35 million smartphones were shipped to India in quarter two of 2022 (April-June), a 3% year-over-year (YoY) growth, while the first half of 2022 declined by 1% YoY to 71 million units. The second quarter of the year normally has seasonally strong demand compared to the first quarter, but dwindling consumer demand led to a decline of 5% quarter-over-quarter (QoQ).