Although it doesn’t rank in the country’s top five smartphone makers, Apple’s iPhone continues to dominate the premium smartphone market in India, according to a new report from the IDC research group.
In the second quarter of 2022, The premium segment of US$500+ was the highest growing segment of the smartphone market in the country with 83% growth year-over-year (YoY), contributing 6% of the market. Apple continued to dominate with 53% share, followed by OnePlus (19%) and Samsung (15%). The mid-range segment of US$200-US$300 accounted for 17% of the market, growing by 21% YoY and continues to be focus area of vendors with several model launches slated in the next few months, according to IDC. The highest decline was in the sub-US$100 segment, which was down to 17% share of the market from 22% a year ago.
According to IDC, 35 million smartphones were shipped to India in quarter two of 2022 (April-June), a 3% year-over-year (YoY) growth, while the first half of 2022 declined by 1% YoY to 71 million units. The second quarter of the year normally has seasonally strong demand compared to the first quarter, but dwindling consumer demand led to a decline of 5% quarter-over-quarter (QoQ).