Apple’s iPhone accounts for 46% of global smartphone wholesale revenue

According to the latest research from Strategy Analytics, global smartphone shipment revenue rose 7% year-on-year in the first quarter of 2021 to pass US$100 billion in wholesale terms. 

The research group says the lengthened iPhone 12 super cycle, supply shortages and component price spikes, faster-than-expected 5G adoption, and industry consolidation all combined to deliver a much-needed positive quarter. Apple and Samsung remain clear front runners in revenue terms but competition among the chasing pack is intense with the former garnering 46% of the global smartphone wholesale revenue and the latter accounting for 19%.

“The global smartphone market is remarkable with 25% of revenue coming from super premium devices with wholesale prices above $900,” says Strategy Analytics Senior Analyst Yiwen Wu. “Apple and Samsung dominate these hugely profitable segments. Vivo has seen success and is ranked first in the US$400 to $499 wholesale band, while Oppo led in the $191 to $299 range in quarter one 2021. Transsion maintained the leadership in entry tier ($36 to $99) this quarter.”

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.


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