Saturday, December 2, 2023

Apple’s iPad now has almost two-fifths of the global tablet market

Worldwide tablet shipments dropped 11% annually in quarter two (Q2) of 2023, down to 31 million units, according to Canalys. However, it was good news for Apple. 

The research group says the 11% annual drop represents a sequential decline from quarter one (Q1) and signifies the lowest volume of global tablet shipments since Q1 2020. The decline of the tablet market in Q2 2023 represents a small improvement over the 13% year-on-year drop experienced in the first quarter of the year. 

Apple strengthened its position as the leading tablet vendor, shipping 12.3 million units, which accounted for nearly two-fifths of the total global tablet market. As of Q2 2023, the iPad has 39.8% of the worldwide tablet market. That compares to sales of 12 million in Q2 of 2022 for annual growth of 2% 

Despite a 14% annual decline in shipments, Samsung secured the second position, shipping six million tablets. Third-placed Amazon and fourth-placed Lenovo posted the largest declines among the major tablet vendors, with shipments down 33% and 39% respectively. Huawei took fifth spot in the rankings, with 1.7 million units of shipments.

Meanwhile, Chromebooks enjoyed a decent quarter, with shipments up 1% annually to 5.9 million units, “boosted by the return of education demand, with the back-to-school season in North America proving particularly fruitful,” notes Canalys.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.