Apple’s iPad leads the tablet market (again) with 29.1% marketshare

Market research firm TrendForce reports that the global tablet shipments for the first quarter of 2018 (1Q18) recorded only 31.29 million units, a steep quarterly decline of 35.0% due to the traditional off season. Apple took first place in the market with 9.11 million units of iPad devices shipped, bringing its market share up to 29.1%, 1.2 percentage points up from 1Q17. 

The shipments of iPads are expected to increase by 12% quarterly in 2Q18 driven by the release of new 9.7-inch iPads, according to TrendForce. When it comes to the second quarter, the research firm says tablet shipments are expected to grow by 11.4% quarterly driven by the education market. The year-on-year shipments growth may return to a positive figure of 1.5% in 2Q18.

Samsung, ranking second place in the table market, shipped 5.37 million units of tablet in 1Q18, a quarterly decline of 23.7%. The company’s market share fell to 17.1% in the first quarter, down from 19.1% in 1Q17.

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