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Apple’s iPad leads the tablet market (again) with 29.1% marketshare

Market research firm TrendForce reports that the global tablet shipments for the first quarter of 2018 (1Q18) recorded only 31.29 million units, a steep quarterly decline of 35.0% due to the traditional off season. Apple took first place in the market with 9.11 million units of iPad devices shipped, bringing its market share up to 29.1%, 1.2 percentage points up from 1Q17. 

The shipments of iPads are expected to increase by 12% quarterly in 2Q18 driven by the release of new 9.7-inch iPads, according to TrendForce. When it comes to the second quarter, the research firm says tablet shipments are expected to grow by 11.4% quarterly driven by the education market. The year-on-year shipments growth may return to a positive figure of 1.5% in 2Q18.

Samsung, ranking second place in the table market, shipped 5.37 million units of tablet in 1Q18, a quarterly decline of 23.7%. The company’s market share fell to 17.1% in the first quarter, down from 19.1% in 1Q17.


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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.