Apple’s iPad continues to dominate the global tablet market with sales of approximately 15.2 million in the third quarter of 2020 for 34.4% market share, according to the Canalys research group. That’s up from 10.3 million in sales for quarter three of 2019 — resulting in annual growth of 47%.
Canalys says the worldwide tablet market posted “stellar” growth in quarter three of 2020, with shipments of 44.3 million units, up 43% year-on-year. Samsung placed second with g growth of 80% to break the 9 million unit shipment mark for the first time since the fourth quarter of 2015.
“Tablets have come back from the dead as they deliver the perfect balance of mobility and computing power at a wide range of price points during such a crucial time,” says Canalys Analyst Victoria Li. “The tablet market has been in free-fall since 2015, with the last two quarters being the only quarters of growth in the last five years. Tablets are a natural choice for first-time PC users who want something uncomplicated and affordable to work with. The natural extension of Android and iOS on tablets makes it easy for parents, students and educators who dabbled with extended remote learning for the first time in their lives and prefer the ease of installing apps that these platforms offer.”
