Apple’s high-end end iPhone 14s could see the company nab 60% of the premium smartphone market

Apple’s iPhone 14 “specs differentiation strategy seems to be working well, given extremely strong pre-order momentum for its Pro models” and the vendor could see its market share for high-end smartphones hit a high of 60%, reports DigiTimes Asia (a subscription is required to read the entire article).

The report, quoting industry analysts, says Apple’s market share for high-end handsets with unit prices of over US$500 has reached 55% in off season and 60% in peak season. DigiTimes adds that the true test for demand for ‌iPhone 14 Pro‌ will be the sales performance in the first month following the initial wave of pre-ordered models (some of which are back-ordered into October).

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.