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Apple Watch shipments in India declined by 57% year-over-year in 2023 

Apple Watch shipments in India declined by 57% year-over-year in 2023.

Apple Watch shipments in India declined by 57% year-over-year (YoY) in 2023 owing to longer replacement cycles and higher ASP [average selling price] coupled with iPhone-only compatibility, according to Counterpoint Research

The brand maintained its lead in the shrinking INR 20,000 and above retail price band. With increased iPhone sales in India in 2023, Counterpoint says we can expect gradual growth in Apple Watch shipments in 2024.

Overall, India’s smartwatch shipments grew 50% YoY in 2023, according to Counterpoint. The research group says this growth was driven by the rising penetration of smartwatches, proliferation of low-cost devices to target first-time users, and enhanced efforts by Indian brands through extensive marketing and distribution, promotions and local manufacturing. In addition, there is growing awareness and interest among customers to track their health vitals, utilize the device as a style statement, or leverage it for gifting purposes.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.