Apple Watch gains global smartwatch market share in quarter four of 2020

In the fourth quarter of 2020, global smartwatch shipments decreased slightly year-over-year, but Apple manage to expand its market share with the Apple Watch and “remains firmly at at the forefront,” according to new data from Counterpoint Research.

In a year where annual growth inched forward at only 1.5%, Apple maintained its solid number one position and increased its market share by six percentage points, helping shift the overall market closer to the premium segment, adds the research group.

The Apple Watch Series 6 and SE did well, shipping 12.9 million units and accounting for 40% market share in the fourth quarter of 2020. Samsung increased its share by one percentage point year-over-year, rebounding in the latter half of the year with the launch of its Galaxy 3 Watch.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.