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Apple Watch available on April 24 with $349 starting price for Sports model, pre-orders begin April 10

Apple today confirmed that it will begin accepting pre-orders for the Apple Watch starting April 10. To coincide with the pre-orders, Apple also is launching in-store displays that’ll showcase the Watch before it officially is available. The Watch will go on sale beginning April 24th with a starting price tag of $349 for the 38mm Watch Sport and $399 for the 42mm Sport model.

The 38mm stainless steel Apple Watch begins with a starting price tag of $549, but that price that can climb to $1049 depending on band choices. Similar to the Watch Sport, the 42mm stainless steel Watch is available for an additional $50 ($599-$1099).

Apple’s gold Apple Watch edition sports the highest starting price tag, costing a minimum of $10,000. These luxury watches only will be available in select Apple retail stores.

Besides a lengthy product demonstration showing Uber, WeChat and other apps, Apple also confirmed that the Watch will deliver all-day battery life (18h) under most circumstances.

Our take on the news:
Get those credit cards ready and prepare to grab your Apple Watch. I’m sold on the device and will be there on day one, will you?

Steve Sande
the authorSteve Sande
Steve is the founder and former publisher of Apple World Today and has authored a number of books about Apple products. He's an avid photographer, an FAA-licensed drone pilot, and a really bad guitarist. Steve and his wife Barb love to travel everywhere!