Apple Vision Pro raises interest for all extended reality technology

Apple’s Vision Pro is expected to help expand the extended reality sector and generate greater consumer interest in the technology, according to the South China Morning Post (SCMP).

Rokid chief executive Misa Zhu Mingming told the publication that there are already software developers making apps for its augmented reality glasses and Apple’s spatial computer. (Rokid is a Chinese technology start-up).

Mingming says the Vision Pro will help the whole extended reality (XR) sector grow and generate greater consumer interest, while expanding the development of relevant software and content.

“We’re very happy that Apple got into the industry,” Zhu told the SCMP, referring to XR – also the catch-all term for AR, VR and MR technologies. “This [initiative] will mobilize the whole developer ecosystem.”

About the Vision Pro

Demos of the Apple Vision Pro at Apple Stores in the U.S. can be reserved on Apple.com. To reserve a free Vision Pro demo online, go here, then follow the steps to book an appointment at your local Apple Store. 

Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens.