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Apple TV sees 175% increase in programmatic OTV/CTV ads over past two quarters

The Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report from Pixelate examines how the programmatic OTT/CTV advertising marketplace changed from quarter one of 2020 to quarter three of 2020 during the global pandemic. The majority (49%) of programmatic OTT/CTV ads go to Roku devices, but Apple TV (the set-top box) saw the largest market share increase (+175%) in 2020.

OTT stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider. CTV stands for connected TV and is just another term for a television that has an ethernet connection or can connect to the internet wirelessly. 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.