Apple TV+ lands rights to Sundance Film Festival fav, ’Flora and Son’

(L-R) Joseph Gordon-Levitt, Eve Hewson, John Carney and Orén Kinlan at the Deadline Studio at Sundance Michael Buckner/Deadline

Apple TV+ has won an all-night bidding battle for the John Carney-directed “Flora and Son,” as Apple’s Heads of Worldwide Video Zack Van Amburg and Jamie Erlicht and their head of features Matt Dentler burned the midnight oil to make the label’s biggest Sundance Film Festival deal since they acquired CODA in 2021, reports Deadline.

Apple’s streaming service paid US$20 for the rights to the film. Here’s how Deadline describes “Flora and Son”: … a crowd-pleaser that looks at the healing power of music from the prism of an estranged young mom (Eve Hewson) and a teen son (Orén Kinlan) who is circling the drain as a petty thief. A guitar rescued from a dumpster, and a dreamer of a guitar teacher (Joseph Gordon-Levitt) turn things around. Particular acclaim has been paid to a breakout performance by Hewson. She sings like an angel (she is the daughter of U2 frontman Bono) and has shown acting chops in Bad Sisters, The Knick, Bridge of Spies and This Must Be the Place. Bad Sisters is an Apple TV+ series, and Hewson will emerge from Sundance with a real chance to become a star.

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at, for $4.99 per month with a seven-day free trial. 

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free. For more information, visit

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.