Apple TV+, Disney + see big gains in U.K. subscription video-on-demand market

Apple purportedly speeds up plans for an ad-supported Apple TV+ tier.

Apple TV+ and Disney+ were the major gainers in the U.K. subscription video-on-demand (SVOD) market, according to a survey from BARB, the country’s television audience measurement currency.

Variety reports that BARB’s establishment survey for the first quarter of the year reports that the number of U.K. households with access to a streaming service reached 19.57 million U.K. homes (68.5% of households), in the first quarter of the year, an increase of almost 500,000 homes since the fourth quarter of 2021. 

Of these, 1.57 million homes had access to Apple TV+, up 27% from 1.24 million the previous quarter and 6.53 million homes had access to Disney+, a quarterly increase of 19% from 5.49 million in quarter four of 2021.

Netflix, Amazon Prime Video and Sky’s Now TV saw smaller quarterly gains with 17.29 million homes having access to Netflix in quarter one of 2022, up 3% from 16.79 million the previous quarter; 13.35 million homes having access to Amazon Prime Video, a growth of 6% from 12.57 million in quarter four 2021; and 2.13 million homes with Now TV, an increase of 4% from 2.06 million the previous quarter.

About Apple TV+

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $4.99 per month with a seven-day free trial. 

For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr and see the full list of supported devices

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.