Apple will sell products via live streaming on the Alibaba platform during China’s midyear online shopping festival, reports The South China Morning Post.
The tech giant’s move is timed with China’s annual “618” shopping festival, the second most important e-commerce event in the country after Singles’ Day. The SCMP says that, for the Greater China region, Apple reported revenue of US$17.8 billion in the first quarter, nearly 3% from the year before.
Apple’s official store on Alibaba Group Holding’s Tmall has posted a teaser about its first live streaming-shopping event, which kicks of at 7 pm local time on Wednesday, saying it will include products such as iPhone 14 and Apple Watch.
The Alibaba Group is a is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals.
