Another day, another lawsuit. As noted by AppleInsider, Apple is being sued by a company called Social Tech for the use of the “Memoji” name for its iOS 12 app.
Memoji is the name used for iOS 12’s personalized “Animoji” characters that can be created and customized right within Messages by choosing from a set of inclusive and diverse characteristics to form a unique personality.
A complaint filed with the U.S. District Court for the Northern District of California claims Apple’s Memoji mark infringes on a similar trademark — “MEMOJI” — currently in use by Android app maker Social Tech.
According to the suit, Social Tech filed an intent-to-use application for the MEMOJI mark in April 2016, but before registration was obtained, Apple made a play for its version of the name.