Another day, another lawsuit. As noted by AppleInsider, Apple is being sued by a company called Social Tech for the use of the “Memoji” name for its iOS 12 app.
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Memoji is the name used for iOS 12’s personalized “Animoji” characters that can be created and customized right within Messages by choosing from a set of inclusive and diverse characteristics to form a unique personality.
A complaint filed with the U.S. District Court for the Northern District of California claims Apple’s Memoji mark infringes on a similar trademark — “MEMOJI” — currently in use by Android app maker Social Tech.
According to the suit, Social Tech filed an intent-to-use application for the MEMOJI mark in April 2016, but before registration was obtained, Apple made a play for its version of the name.