Apple slips to third place among global smartphone vendors

But iPhone sales were up 1% year-over-year in the quarter

In the second quarter of 2021, global smartphone shipments increased 12%, but Apple slipped to third place among worldwide smartphone makers. 

Samsung was the leading vendor with a 19% share of smartphones shipped. Xiaomi took second place for the first time ever, with a 17% share. Apple was third, with 14%, while Vivo and Oppo completed the top five.

Apple’s sales grew 1% year-over-year. Samsung’s grew 15%, and China-based Xiaomi’s grew 83%.

Canalys Research Manager Ben Stanton says Xiaomi is still largely skewed toward the mass market. Compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper, respectively.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.