Apple sees iPhone sales in China rise 7% year-over-year

The company participated in the mid-year shopping festival for the second time

China’s smartphone sales rebounded during the mid-year shopping festival, rising 7% year-over-year, according to Counterpoint Research. And it was good news for Apple.

This is the tech giant’s second year of participation in the shopping festival. The company’s sales increased 16% year-over-year. It took the fourth spot driven by strong promotion activities. The iPhone12, for instance, was being offered by China’s major online retailers at discounts of more than RMB1000 (about US$155).

The increase in China smartphone sales came after the world’s biggest smartphone market posted two consecutive monthly year-over-year declines. However, the market is still left with a mixed picture for the year-end outlook, according to Counterpoint.

Vivo took the first spot during the first three weeks of June, making up 23% of the smartphone sales of the top eight OEMs, according to Counterpoint’s smartphone tracker. The second and third spots went to OPPO (21%) and Xiaomi (19%).

Founded on June 18, 1998, JD, the second largest e-commerce giant in China after Alibaba, rolls out promotions every year on its birthday.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.