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Apple Search Ads Advanced now offers more ad variations

Apple has announced that its Search Ads Advanced platform allows developers to create more ad variations using all of the screenshots and app previews from their App Store product page.

Search Ads is an App Store ad program designed to simplify the advertising process to eliminate keywords and bids. The company’s intelligent automation creates the ad and matches it to interested users.

According to Apple, Search Ads Advanced “is ideal for developers or agencies who want access to powerful marketing tools they can use to control campaigns and the audiences who see their ads.” There’s no budget maximum.

One addition to Search Ads Advanced is Creative Sets. Advertisers can use them for more ad variations that align to your ad group keyword themes or audiences. Each Creative Set includes screenshots and app previews you select from a developer’s App Store product page.

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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.