In a Newsroom article, Apple says that from 2020 through 2023, the company prevented a combined total of over US$7 billion in potentially fraudulent transactions, including more than $1.8 billion in 2023 alone. In the same period, Apple blocked over 14 million stolen credit cards and more than 3.3 million accounts from transacting again.
As published in its fourth annual fraud prevention analysis released today, Apple found that in 2023, it rejected more than 1.7 million app submissions for failing to meet the App Store’s stringent standards for privacy, security, and content. In addition, the company says its efforts to stop and reduce fraud on the App Store resulted in the termination of nearly 374 million developer and customer accounts, and removal of close to 152 million ratings and reviews over fraud concerns.
What’s more, Apple says its commitment to trust and safety extends beyond the App Store, having detected and blocked more than 47,000 illegitimate apps on pirate storefronts from reaching users over the last 12 months. Additionally, in the last month, the tech giant says it stopped nearly 3.8 million attempts to install or launch apps distributed illicitly through the Developer Enterprise Program, which allows large organizations to deploy internal apps for use by employees.
