Apple is cutting iPhone 14 orders by 10%, despite expecting strong demand for its lineup, according to DigiTimes — as translated by 9to5Mac.
From the report: It is understood that the mass production of Apple’s iPhone 14 series has started, but the target shipment of the first wave of 90 million units has been reduced by 10%.
Yesterday analyst Ming Chi-Kuo tweetedthat the demand for the upcoming iPhone 14 in China may be greater than the demand for the iPhone 13.
From his tweet: The demand for iPhone 14 in the Chinese market may be stronger than that of the iPhone 13 from the viewpoints of distributors/retailers/scalpers.
My latest survey indicates that some Chinese distributors/retailers/scalpers have to pay the highest prepaid deposit ever for iPhone 14 to ensure a sufficient supply, implying the iPhone 14 demand in the Chinese market will likely be higher than expected.
At present, in the Chinese market, the iPhone 14 prepaid deposit is significantly higher than the iPhone 13 and even twice as high in some areas.
The iPhone 14 shipment forecast of component suppliers and EMS is about 100 million and 90 million units in 2H22, respectively. The solid demand for iPhone 14 in the Chinese market may reduce market concerns about the risk of the iPhone 14 order cut after the launch.
About the iPhone 14
The iPhone 14 will likely be unveiled in September and be available that month or October. Here are some of the rumors about the upcoming iPhone 14 line-up include:
° At least some of the models will be eSIM-only.
° The iPhone 14 Pro will contain 8GB of RAM.
° Some will sport 120GHz displays.
° The iPhone 14 Pro and Pro Max models will have a hole + pill design.
° The top two models have also have OLED screens.
° They will support the Wi-Fi 6E standard.
° Black, white, blue, red and purple will be the color options for the iPhone 14, while graphite, gold, silver and purple will be available on the iPhone 14 Pro.
° There will be a new purple colorway for both iPhone 14 and iPhone 14 Pro that shifts in tone depending on the lighting.
